Brand Protection
Swiftly enforcing IPR in complex and evolving landscapes.
We are the pioneer in brand protection, anti-counterfeiting and anti-piracy services in Sri Lanka. Under the overall leadership of Sudath Perera, known as Sri Lanka’s ‘counterfeit buster’, our team enforces brand owners’ rights with unparalleled efficiency and expertise. We provide holistic, strategic, and multi-pronged approaches to IP protection, aligning every action with your overall business goals and objectives. We draw on and deploy a comprehensive range of legal and practical measures, from covert investigations to civil litigation and criminal actions, working closely with law enforcement authorities and selectively
pursuing private prosecutions, to expeditiously and efficiently achieve the desired results. That’s why some of the world’s biggest and best-known brands rely on us to protect their interests in Sri Lanka.
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Civil Litigation
Managing IP infringement cases, filing lawsuits, seeking injunctions, damages, and remedies, and settlement negotiations.
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Criminal Litigation
Prosecuting criminal law violations, conducting raids and seizures, and supporting prosecutions with evidence and subject-matter expertise.
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Customs Enforcement
Capacity building for enforcement agencies, managing trademark recordation with Customs, detection and seizure of counterfeit shipments.
Deep expertise with global reach and strategic partnerships
Decades of experience across various industries, including vehicle spare parts, consumer goods, food and beverages, apparel and healthcare, ensures that we are able to offer deep market insights and localized solutions to our clients, in connection with their brand protection activities. This also allows us to identify and navigate industry-specific challenges in a proactive manner, minimising disruptions to a client’s business activities and interests.
Internationally, we maintain strong partnerships with both leading foreign law firms and professional service providers, including in our capacity as the exclusive Sri Lankan member firm for the REACT anti-counterfeit network (www.react.org) and TERRALEX (www.terralex.org). This enables us to offer innovative and coordinated multi-jurisdictional strategies that are tailored to the needs of both domestic and international brand owners.
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Proactive execution
We recognize the business impact of counterfeit goods to our clients and mobilize rapidly to enforce brand rights.
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Strong relationships with enforcement agencies
We maintain strong and trusted relationships with all relevant legal and regulatory authorities in Sri Lanka and assisted Sri Lanka Customs to establish an Intellectual Property Branch within its administration, exclusively dedicated to the detection and seizure of counterfeit and pirated goods.
Testimonials
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“The team has been phenomenal and is able to provide exceptional service and advice in a timely manner.”
Legal 500 (Asia Pacific 2024)
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“Sudath Perera Associates has high commercial awareness and is capable of providing
consultation services from the client’s business perspectives. The firm has an extensive
and diversified team.
The firm has impressed us with its understanding of the law and its applicability to a
a particular situation. Each member of the team is well versed with the laws and
procedures”
Chambers & Partners (Asia Pacific Guide 2024)
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